Dee Haslam, along with her husband, James A. Haslam III, is part of the family ownership group of the Travel Center company Pilot Flying J. In 2012, the family bought the Cleveland Browns, and recently paired with Dr. Peter Edwards Jr. to purchase the Columbus Crew SC.

Haslam worked alongside her father at Bagwell Communications and eventually formed Bagwell Entertainment/Ross Television Productions with her father and brother. In 1998, they launched RIVR Media which produced shows such as Trading Spaces, Whale Wars, Renovation Realities, and Escaping Polygamy.

Haslam received her Bachelor’s Degree in Education from The University of Tennessee.