Jim Merkel is CEO and Co-founder of Rockbridge, a hospitality-centered investment firm designed to enrich life. The company has raised nine hospitality-focused funds, invested over $11 billion in over 300 hotels across 39 states, and manages more than $4.3 billion in assets. Jim uses his creativity and commitment to the craft of place-making and design to cultivate value in everything Rockbridge touches.

Jim’s drive to achieve better outcomes for a better world extends into the communities around him. In 2012, he created and launched RTRX, an annual innovation experience that primes optimists for action. All profits—over $7 million to date—fund high-risk cancer research. Additionally, Jim is the top individual fundraiser in the nation for Big Brothers Big Sisters of America’s signature fundraiser, Bowl for Kids’ Sake. Jim holds key positions on private company and industry boards and has received numerous awards as an industry leader. With gratitude and steadfast optimism, Jim shows up every day to shape teams of integrity who pursue excellence in all they do.