I’m the Co-Founder of SENIQ, a women’s outdoor apparel brand redefining the industry by merging fashion, performance, and purpose. Our mission is to empower minds through the outdoors. SENIQ is more than gear—it’s a movement rooted in community, connection, and mental well-being. We design high-performance apparel for the modern woman while sparking vital conversations around mental health. We donate 1% of sales to organizations that increase equity in the outdoors and provide mental wellness resources to underserved communities.
SENIQ was born from personal healing. After a years-long concussion sidelined me, I turned to the outdoors as a lifeline. Nature became more than a refuge—it was essential to my recovery. My co-founder’s journey mirrored mine during her ACL rehabilitation, where time outside played a crucial role in her healing. These experiences shaped SENIQ’s foundation: we believe the outdoors is a powerful catalyst for physical and mental transformation. Through our gear, our community, and our mission, we empower women to find confidence, strength, and connection—on and off the trail.
Entrepreneurship runs deep in my DNA. I’m the granddaughter of small business owners on both sides of my family who built businesses that supported their communities. My career in retail began on the sales floor of Henri Bendel, where I fell in love with the customer experience Though I started on a path of pre-med, that frontline retail role inspired me to pivot toward Fashion Merchandising at The Ohio State University.
I went on to drive multi-million-dollar categories at Victoria’s Secret, Signet Jewelers, and Backcountry. While working at Backcountry with my co-founder, we identified a glaring gap: a lack of outdoor gear that was both technical and trend forward and truly spoke to the modern outdoorswoman. Our insights around product and utilizing the outdoors as a place for mental reset became the spark for SENIQ.