Dr. Roger Blackwell is Principal of Blackwell Business Advisors in Columbus, Ohio, helping small firms grow into large ones. After retiring from an award-winning career as Professor of Marketing at The Ohio State University, he currently serves as consultant to business and professional organizations developing strategies for increased growth and profitability. He is the co-author of Consumer Behavior, now in its tenth edition, used in multiple languages by business firms and universities throughout the world. He also wrote Customers Rule! and From Mind to Market and other books pioneering the process of changing supply chains to demand chains and adapting digital techniques to bricks-and-mortar operations.

The New York Times described him as one of America’s top business speakers. He was named Marketing Professor of the Year by Sales and Marketing Executives International, Marketer of the Year by the Columbus chapter of American Marketing Association and member of the Junior Achievement Business Hall of Fame.

Dr. Blackwell has served as a consultant to a wide variety of retailing and other organizations, focusing on strategies for improving customer delight and increasing profits. He served on the Board of Directors at Abercrombie & Fitch, Max & Erma’s Restaurants and Victoria’s Secret. How Victoria’s Secret moved from bricks and mortar into a digitally-integrated, global brand super star is described in his book Brands That Rock: What Business Leaders Can Learn from Rock and Roll. He also served on the boards of AirNet Systems, Alexander Hamilton Life Insurance, Applied Industrial Technologies, CheckFree, Check Point, Cheryl & Co, CompuServe, Diamond Hill Investments, Flex-Funds, Paul Harris Stores, Symix and Worthington Foods and currently serves as marketing director for a law firm.

Roger received his Ph.D. from Northwestern University and B.S. and M.S. degrees from the University of Missouri. In addition to teaching in both the Fisher College of Business and the Medical College at Ohio State, he was Visiting Professor at Stanford University, lectured on six continents around the world and has written over 100 scholarly and trade journal articles. His newest book is Saving America: How Garage Entrepreneurs Create Jobs While Building Fortunes for Families and Investors.